Meet the Team

Alaa is an experienced, creative, driven SEO and Growth Hacking expert with a track record of increasing traffic, boosting conversion, and transforming prospects into loyal customers by designing and implementing various technology-based & data-driven online marketing strategies and action plans.

He has more than 15 years of enterprise-level experience leading research activities, data insights & intelligence in the banking, research & consultancy, and training sectors. Alaa holds an MSc in Economics from Birzeit University in Palestine.

Outside of work, Alaa likes electronic games and soccer, and he is a nature lover.

Vinisha has a background in HR, Marketing, and Careers. She has a keen interest in helping candidates have fulfilling professional lives and careers. She has used her skill set to help numerous career changers do what they love.

Vinisha holds an MSc in International HRM from the University of Edinburgh. She is also an Associate Member of the CIPD and a certified Life Coach. She has mentored various undergraduate students in professional development.

Outside of work, she likes to read and explore small towns and cities.

Rachel is a multi-passionate Career Coach, 2x Tedx Speaker, content creator, university lecturer, bestselling author, and YouTuber. She is on a mission to help candidates land their dream job by providing Career Clarity Coaching, Interview Preparation, and Salary Negotiation solutions.

Apart from 10+ years of experience in Coaching, Rachel has also held several roles with leading corporations globally. She graduated from the University of Maryland (US) with a bachelor’s degree in psychology and achieved her master’s degree in management from the University of St Andrews (UK). In her free time, Rachel enjoys traveling and learning foreign languages.

Lea is an experienced and accomplished Career Strategist. She has an in-depth understanding of resume writing, ATS, LinkedIn, and SEO best practices. This has enabled Lea to help hundreds of career changers to build a more fulfilling career.

Additionally, Lea has comprehensive industry experience working with some of the top global financial institutions, including Citi. In terms of her educational background, she has earned a BSc in Computer Engineering.

Melanie is a professional resume writer and career consultant with comprehensive experience in helping career changers market themselves successfully. She has a track record of exceeding client expectations through strong delivery and best-in-class customer service.

Melanie has strong industry knowledge that allows her to deliver high-quality products that present client qualifications, experiences, and skillsets effectively. Prior to working in careers, Melanie had the opportunity to work in diverse job functions and earn a bachelor’s degree in Business Management.

Deesha is a Master’s in Management, Dean’s Scholar graduate from Imperial College London. She has 4+ years of experience working with young startups across textiles, education consulting, and technology sectors in India, China, and France.

Having served as an Education Consultant for two years, she has helped hundreds of students reach top B-schools globally. With a flair for creativity and strong writing expertise, she is highly skilled at crafting resumes, cover letters, and LinkedIn profiles. Outside of work, she likes to travel and experiment in the kitchen.

Anupama is a published author & experienced writer with a focused interest in careers. Having come from an engineering background and switching to writing, she has gained expertise in career shifting and the necessary skills.

She has also previously worked as a recruiter in tech, where she had the pleasure of meeting thousands of candidates and thus identifying recruiters’ needs. Outside of work, Anupama is a singer, loves to read, and enjoys travel.

Nivedita has a background in Public Relations and Marketing with over 2 years of experience in media relations and marketing strategy. She is experienced in developing and scaling campaigns through digital and offline media across industries like Technology, Finance, Lifestyle, Education, and more.

Outside of work, she enjoys learning new languages and traveling.

Our vision

To help career changers build their best career and live their best life.